diff --git a/cmd/init.go b/cmd/init.go
index a503c75..c5011ea 100644
--- a/cmd/init.go
+++ b/cmd/init.go
@@ -49,6 +49,7 @@ const (
 
 // constants contains static, constant config values required by the app.
 type constants struct {
+	SiteName              string   `koanf:"site_name"`
 	RootURL               string   `koanf:"root_url"`
 	LogoURL               string   `koanf:"logo_url"`
 	FaviconURL            string   `koanf:"favicon_url"`
@@ -693,6 +694,7 @@ func initHTTPServer(app *App) *echo.Echo {
 	}
 	srv.Renderer = &tplRenderer{
 		templates:           tpl,
+		SiteName:            app.constants.SiteName,
 		RootURL:             app.constants.RootURL,
 		LogoURL:             app.constants.LogoURL,
 		FaviconURL:          app.constants.FaviconURL,
diff --git a/cmd/public.go b/cmd/public.go
index ea764ed..89d5c99 100644
--- a/cmd/public.go
+++ b/cmd/public.go
@@ -26,6 +26,7 @@ const (
 // tplRenderer wraps a template.tplRenderer for echo.
 type tplRenderer struct {
 	templates           *template.Template
+	SiteName            string
 	RootURL             string
 	LogoURL             string
 	FaviconURL          string
@@ -35,6 +36,7 @@ type tplRenderer struct {
 // tplData is the data container that is injected
 // into public templates for accessing data.
 type tplData struct {
+	SiteName            string
 	RootURL             string
 	LogoURL             string
 	FaviconURL          string
@@ -85,6 +87,7 @@ var (
 // Render executes and renders a template for echo.
 func (t *tplRenderer) Render(w io.Writer, name string, data interface{}, c echo.Context) error {
 	return t.templates.ExecuteTemplate(w, name, tplData{
+		SiteName:            t.SiteName,
 		RootURL:             t.RootURL,
 		LogoURL:             t.LogoURL,
 		FaviconURL:          t.FaviconURL,
diff --git a/frontend/src/views/settings/general.vue b/frontend/src/views/settings/general.vue
index 890f47e..d8d8fdb 100644
--- a/frontend/src/views/settings/general.vue
+++ b/frontend/src/views/settings/general.vue
@@ -1,9 +1,14 @@
 <template>
   <div class="items">
+    <b-field :label="$t('settings.general.siteName')" label-position="on-border">
+      <b-input v-model="data['app.site_name']" name="app.root_url"
+          :label="$t('settings.general.siteName')" :maxlength="300" required />
+    </b-field>
+
     <b-field :label="$t('settings.general.rootURL')" label-position="on-border"
       :message="$t('settings.general.rootURLHelp')">
       <b-input v-model="data['app.root_url']" name="app.root_url"
-          placeholder='https://listmonk.yoursite.com' :maxlength="300" />
+          placeholder='https://listmonk.yoursite.com' :maxlength="300" required />
     </b-field>
 
     <div class="columns">
diff --git a/i18n/ca.json b/i18n/ca.json
index 254c247..ded0d0e 100644
--- a/i18n/ca.json
+++ b/i18n/ca.json
@@ -383,6 +383,7 @@
     "settings.general.rootURLHelp": "URL públic de la instal·lació (sense barra inclinada).",
     "settings.general.sendOptinConfirm": "Envia opt-in de confirmació",
     "settings.general.sendOptinConfirmHelp": "Envia un correu electrònic de confirmació de l'opt-in quan els subscriptors s'inscriguin mitjançant el formulari públic o quan l'administrador els afegeixi.",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "Nom de canal no vàlid",
     "settings.mailserver.authProtocol": "Protocol d'autenticació",
     "settings.mailserver.host": "Host",
diff --git a/i18n/cs-cz.json b/i18n/cs-cz.json
index 6f2a0ce..af4c38b 100644
--- a/i18n/cs-cz.json
+++ b/i18n/cs-cz.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "Veřejná adresa URL instalace (bez koncového lomítka).",
     "settings.general.sendOptinConfirm": "Odeslat souhlas s odběrem",
     "settings.general.sendOptinConfirmHelp": "Odeslat e-mail se souhlasem po přihlášení nebo přidání nových odběratelů na admin formuláři.",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "Neplatné jméno kurýra.",
     "settings.mailserver.authProtocol": "Ověřovací protokol",
     "settings.mailserver.host": "Hostitel",
diff --git a/i18n/de.json b/i18n/de.json
index fb4b203..79e5098 100644
--- a/i18n/de.json
+++ b/i18n/de.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "Öffentliche URL der Installation (ohne Slash am Ende).",
     "settings.general.sendOptinConfirm": "Sende Opt-In Bestätigung",
     "settings.general.sendOptinConfirmHelp": "When new subscribers signup or are added via the admin form, send an opt-in confirmation e-mail.",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "Der Name des Messengers ist ungültig",
     "settings.mailserver.authProtocol": "Autentifizierungsprotokoll",
     "settings.mailserver.host": "Server",
diff --git a/i18n/en.json b/i18n/en.json
index 71ad471..46a1e61 100644
--- a/i18n/en.json
+++ b/i18n/en.json
@@ -383,6 +383,7 @@
     "settings.general.rootURLHelp": "Public URL of the installation (no trailing slash).",
     "settings.general.sendOptinConfirm": "Send opt-in confirmation",
     "settings.general.sendOptinConfirmHelp": "Send an opt-in confirmation e-mail when subscribers signup via the public form or when they are added by the admin.",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "Invalid messenger name.",
     "settings.mailserver.authProtocol": "Auth protocol",
     "settings.mailserver.host": "Host",
diff --git a/i18n/es.json b/i18n/es.json
index 291303e..65c0c59 100644
--- a/i18n/es.json
+++ b/i18n/es.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "URL pública de la instalación (sin incluir la barra final)",
     "settings.general.sendOptinConfirm": "Enviar confirmación de inscripción",
     "settings.general.sendOptinConfirmHelp": "Cuando haya una nueva subscripción mediante el formulario o la interfaz de administración, enviar un correo de confirmación al usuario.",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "Nombre inválido de mensajero.",
     "settings.mailserver.authProtocol": "Protocolo de autenticación",
     "settings.mailserver.host": "Host/Servidor",
diff --git a/i18n/fi.json b/i18n/fi.json
index 721c7b4..8dce831 100644
--- a/i18n/fi.json
+++ b/i18n/fi.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "Public URL of the installation (no trailing slash).",
     "settings.general.sendOptinConfirm": "Send opt-in confirmation",
     "settings.general.sendOptinConfirmHelp": "Send an opt-in confirmation e-mail when subscribers signup via the public form or when they are added by the admin.",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "Invalid messenger name.",
     "settings.mailserver.authProtocol": "Auth protocol",
     "settings.mailserver.host": "Host",
diff --git a/i18n/fr.json b/i18n/fr.json
index 6abd0bb..40500c9 100644
--- a/i18n/fr.json
+++ b/i18n/fr.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "URL publique de l'installation (sans slash final)",
     "settings.general.sendOptinConfirm": "Envoyez une confirmation d'adhésion",
     "settings.general.sendOptinConfirmHelp": "Envoyer un e-mail de confirmation d'adhésion quand de nouvelles personnes s'abonnent ou sont ajoutées par l'administrateur.",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "Nom de messagerie invalide",
     "settings.mailserver.authProtocol": "Protocole d'authentification",
     "settings.mailserver.host": "Hôte",
diff --git a/i18n/hu.json b/i18n/hu.json
index 713c02d..ed35274 100644
--- a/i18n/hu.json
+++ b/i18n/hu.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "Public URL of the installation (no trailing slash).",
     "settings.general.sendOptinConfirm": "Jelentkezési visszaigazolás küldése ",
     "settings.general.sendOptinConfirmHelp": "Feliratkozást megerősítő e-mail küldése, amikor az előfizetők a nyilvános űrlapon keresztül regisztrálnak, vagy amikor az adminisztrátor hozzáadja őket.",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "Érvénytelen üzenetküldő név.",
     "settings.mailserver.authProtocol": "Auth protokoll",
     "settings.mailserver.host": "Host",
diff --git a/i18n/it.json b/i18n/it.json
index d3d7e4c..7de6ef8 100644
--- a/i18n/it.json
+++ b/i18n/it.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "URL pubblico dell'installazione (senza barra obliqua finale).",
     "settings.general.sendOptinConfirm": "Send opt-in confirmation",
     "settings.general.sendOptinConfirmHelp": "When new subscribers signup or are added via the admin form, send an opt-in confirmation e-mail.",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "Nome di messaggeria non valido.",
     "settings.mailserver.authProtocol": "Protocollo di autenticazione",
     "settings.mailserver.host": "Host",
diff --git a/i18n/jp.json b/i18n/jp.json
index 1382df3..9d078be 100644
--- a/i18n/jp.json
+++ b/i18n/jp.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "インストール先の公開URL (末尾のスラッシュは不必要).",
     "settings.general.sendOptinConfirm": "オプトインの確認を送信",
     "settings.general.sendOptinConfirmHelp": "加入者が公開フォームからサインアップしたとき、又は管理者によって追加されたときに、オプトイン確認メールを送信。",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "無効なメッセンジャー名.",
     "settings.mailserver.authProtocol": "認証プロトコル",
     "settings.mailserver.host": "ホスト",
diff --git a/i18n/ml.json b/i18n/ml.json
index 3b44ec1..093ef64 100644
--- a/i18n/ml.json
+++ b/i18n/ml.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "ഇൻസ്റ്റാളേഷന്റെ പൊതു യൂ. ആർ. എൽ (അവസാനത്തെ സ്ലാഷ് ആവശ്യമില്ല).",
     "settings.general.sendOptinConfirm": "Send opt-in confirmation",
     "settings.general.sendOptinConfirmHelp": "When new subscribers signup or are added via the admin form, send an opt-in confirmation e-mail.",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "സന്ദേശവാഹകന്റെ പേര് അസാധുവാണ്",
     "settings.mailserver.authProtocol": "പ്രാമാണീകരണ പ്രോട്ടോക്കോൾ",
     "settings.mailserver.host": "ഹോസ്റ്റ്",
diff --git a/i18n/nl.json b/i18n/nl.json
index 5d5c549..e270351 100644
--- a/i18n/nl.json
+++ b/i18n/nl.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "Publieke URL van de installatie (geen trailing slash).",
     "settings.general.sendOptinConfirm": "Verzend opt-in bevestiging",
     "settings.general.sendOptinConfirmHelp": "Verzend een opt-in bevestigingsmail als abonnees inschrijven via het publieke formulier of als ze door een administrator worden toegevoegd.",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "Ongeldige messenger naam.",
     "settings.mailserver.authProtocol": "Authenticatieprotocol",
     "settings.mailserver.host": "Host",
diff --git a/i18n/pl.json b/i18n/pl.json
index f5097ef..bb90129 100644
--- a/i18n/pl.json
+++ b/i18n/pl.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "Publiczny URL instalacji (bez slasha na końcu)",
     "settings.general.sendOptinConfirm": "Wyślij potwierdzenie opt-in",
     "settings.general.sendOptinConfirmHelp": "Gdy nowi subskrybenci się zapiszą albo zostaną dodanie przez formularz admina wysyłaj maila opt-in z żądaniem potwierdzenia.",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "Nieprawidłowa nazwa komunikatora.",
     "settings.mailserver.authProtocol": "Protokół autoryzacji",
     "settings.mailserver.host": "Host",
diff --git a/i18n/pt-BR.json b/i18n/pt-BR.json
index b625c7a..28783d1 100644
--- a/i18n/pt-BR.json
+++ b/i18n/pt-BR.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "URL público da instalação (sem barra final).",
     "settings.general.sendOptinConfirm": "Enviar confirmação opt-in",
     "settings.general.sendOptinConfirmHelp": "Quando novo assinante se cadastrar ou for adicionado pelo admin, enviar e-mail de confirmação opt-in.",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "Nome de mensageiro inválido.",
     "settings.mailserver.authProtocol": "Protocolo Autenticação",
     "settings.mailserver.host": "Host",
diff --git a/i18n/pt.json b/i18n/pt.json
index 043b1b5..ae9c632 100644
--- a/i18n/pt.json
+++ b/i18n/pt.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "URL público da instalação (sem barra final).",
     "settings.general.sendOptinConfirm": "Send opt-in confirmation",
     "settings.general.sendOptinConfirmHelp": "When new subscribers signup or are added via the admin form, send an opt-in confirmation e-mail.",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "Nome de mensageiro inválido.",
     "settings.mailserver.authProtocol": "Protocolo Autenticação",
     "settings.mailserver.host": "Host",
diff --git a/i18n/ro.json b/i18n/ro.json
index b6cda42..f666f77 100644
--- a/i18n/ro.json
+++ b/i18n/ro.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "Adresa URL publică a instalării (fără bară finală).",
     "settings.general.sendOptinConfirm": "Trimite confirmarea de înscriere",
     "settings.general.sendOptinConfirmHelp": "Trimite un e-mail de confirmare de înscriere atunci când abonații se înscriu prin formularul public sau când sunt adăugați de către administrator.",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "Numele mesagerului nu este valid.",
     "settings.mailserver.authProtocol": "Protocol de autentificare",
     "settings.mailserver.host": "Gazdă",
diff --git a/i18n/ru.json b/i18n/ru.json
index 719f5a6..d309553 100644
--- a/i18n/ru.json
+++ b/i18n/ru.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "Публичный URL текущего портала (без конечного слэша).",
     "settings.general.sendOptinConfirm": "Отправьте подтверждение об отказе от участия",
     "settings.general.sendOptinConfirmHelp": "Когда новые подписчики подписываются или добавляются через форму администратора, отправьте письмо с подтверждением подписки.",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "Неверное имя мессенджера.",
     "settings.mailserver.authProtocol": "Протокол авторизации",
     "settings.mailserver.host": "Хост",
diff --git a/i18n/tr.json b/i18n/tr.json
index 4974409..4afe2b5 100644
--- a/i18n/tr.json
+++ b/i18n/tr.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "Kurulumun genel URL'si (bölme çizgisi yok).",
     "settings.general.sendOptinConfirm": "Send opt-in confirmation",
     "settings.general.sendOptinConfirmHelp": "When new subscribers signup or are added via the admin form, send an opt-in confirmation e-mail.",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "Geçersiz messenger adı.",
     "settings.mailserver.authProtocol": "Protokol",
     "settings.mailserver.host": "İstemci",
diff --git a/i18n/vi.json b/i18n/vi.json
index 97e0561..c872922 100644
--- a/i18n/vi.json
+++ b/i18n/vi.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "URL công khai của cài đặt (không có dấu gạch chéo).",
     "settings.general.sendOptinConfirm": "Gửi xác nhận chọn tham gia",
     "settings.general.sendOptinConfirmHelp": "Gửi e-mail xác nhận chọn tham gia khi người đăng ký đăng ký qua biểu mẫu công khai hoặc khi họ được thêm bởi quản trị viên.",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "Tên người đưa tin không hợp lệ.",
     "settings.mailserver.authProtocol": "Giao thức xác thực",
     "settings.mailserver.host": "Host",
diff --git a/i18n/zh-CN.json b/i18n/zh-CN.json
index 10d3d8d..9dc5161 100644
--- a/i18n/zh-CN.json
+++ b/i18n/zh-CN.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "安装的公共 URL（没有尾部斜杠）。",
     "settings.general.sendOptinConfirm": "发送选择加入确认",
     "settings.general.sendOptinConfirmHelp": "当订阅者通过公共表单注册或由管理员添加时，发送选择加入确认电子邮件。",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "信使名称无效。",
     "settings.mailserver.authProtocol": "身份验证协议",
     "settings.mailserver.host": "主机",
diff --git a/i18n/zh-TW.json b/i18n/zh-TW.json
index 07b2463..95d900b 100644
--- a/i18n/zh-TW.json
+++ b/i18n/zh-TW.json
@@ -384,6 +384,7 @@
     "settings.general.rootURLHelp": "安裝的公共URL（沒有尾部斜杠）。",
     "settings.general.sendOptinConfirm": "發送選擇加入確認",
     "settings.general.sendOptinConfirmHelp": "當訂閱者通過公共表單註冊或由管理員添加時，發送選擇加入確認電子郵件。",
+    "settings.general.siteName": "Site name",
     "settings.invalidMessengerName": "信使名稱無效。",
     "settings.mailserver.authProtocol": "身份驗證協議",
     "settings.mailserver.host": "主機",
diff --git a/internal/migrations/v2.3.0.go b/internal/migrations/v2.3.0.go
index b5f4a3e..ebd2aef 100644
--- a/internal/migrations/v2.3.0.go
+++ b/internal/migrations/v2.3.0.go
@@ -25,13 +25,11 @@ func V2_3_0(db *sqlx.DB, fs stuffbin.FileSystem, ko *koanf.Koanf) error {
 		`); err != nil {
 		return err
 	}
-	// if _, err := db.Exec(`ALTER TABLE campaigns ADD COLUMN IF NOT EXISTS "publish_meta" JSONB NOT NULL DEFAULT '{}'`); err != nil {
-	// 	return err
-	// }
 
 	// Insert new preference settings.
 	if _, err := db.Exec(`
 		INSERT INTO settings (key, value) VALUES
+ 			('app.site_name', '"Mailing list"'),
  			('privacy.allow_preferences', 'false')
  			ON CONFLICT DO NOTHING;
 	`); err != nil {
diff --git a/models/settings.go b/models/settings.go
index be75961..5eae9c0 100644
--- a/models/settings.go
+++ b/models/settings.go
@@ -2,6 +2,7 @@ package models
 
 // Settings represents the app settings stored in the DB.
 type Settings struct {
+	AppSiteName           string   `json:"app.site_name"`
 	AppRootURL            string   `json:"app.root_url"`
 	AppLogoURL            string   `json:"app.logo_url"`
 	AppFaviconURL         string   `json:"app.favicon_url"`
diff --git a/schema.sql b/schema.sql
index f005a56..7084474 100644
--- a/schema.sql
+++ b/schema.sql
@@ -182,6 +182,7 @@ CREATE TABLE settings (
 );
 DROP INDEX IF EXISTS idx_settings_key; CREATE INDEX idx_settings_key ON settings(key);
 INSERT INTO settings (key, value) VALUES
+    ('app.site_name', '"Mailing list"'),
     ('app.root_url', '"http://localhost:9000"'),
     ('app.favicon_url', '""'),
     ('app.from_email', '"listmonk <noreply@listmonk.yoursite.com>"'),
diff --git a/static/public/templates/index.html b/static/public/templates/index.html
index ce16106..18ac2e0 100644
--- a/static/public/templates/index.html
+++ b/static/public/templates/index.html
@@ -3,7 +3,7 @@
 <html>
 <head>
 	<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />	
-	<title>{{ .Data.Title }}</title>
+	<title>{{ .Data.Title }} - {{ .SiteName }}</title>
 	<meta name="description" content="{{ .Data.Description }}" />
 	<meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1" />
 	<link href="/public/static/style.css" rel="stylesheet" type="text/css" />