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        <title>Install Matomo - Self-Hosted Google Analytics Alternative - on Windows</title>
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            <h1>Install Matomo - Self-Hosted Google Analytics Alternative - on Windows</h1>
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          <h2>What is Matomo?</h2>

<p><em>Matomo is the ethical alternative where you won&#39;t make privacy sacrifices or compromise your site. Matomo&#39;s the Google Analytics alternative that protects your data and your customer&#39;s privacy. A powerful web analytics platform with 100% data ownership.</em> - <a href="https://matomo.org/" rel="noopener" target="_blank">https://matomo.org</a></p>

<h2>Installation</h2>

<ol>
	<li>Download XAMPP <a href="https://sourceforge.net/projects/xampp/files/XAMPP%20Windows/" target="_blank">Download</a></li>
	<li>Download Matomo <a href="https://github.com/matomo-org/matomo/releases/latest" target="_blank">Download</a></li>
	<li><label for="cb_li_917989_0">Download Microsoft Visual C++ </label><label for="cb_li_917989_0"><a href="https://aka.ms/vs/16/release/vc_redist.x64.exe" target="_blank">Download</a></label></li>
	<li>Install Microsoft Visual C++</li>
	<li>Right click the downloaded XAMPP file &gt; Extract All...</li>
	<li>Right click the downloaded Matomo .zip file &gt; Extract All...</li>
	<li>Cut the matomo folder inside the XAMPP/htdocs directory</li>
	<li>Copy the extracted XAMPP directory to a safe location to run from, C:\Program Files for example</li>
	<li>Run XAMPP/setup_xampp.bat to update the configuration files with the new server location</li>
	<li>Run XAMPP/xampp-control.exe</li>
	<li>Click the Start button next to Apache and MySQL</li>
	<li>Navigate to XAMPP/mysql/bin</li>
	<li>Hold the SHIFT key and right click in the white space &gt; Open PowerShell windows here...</li>
	<li>Type the following in the PowerShell window to setup the database
	<div class="codeBlock">.\mysql -u root<br />
	CREATE DATABASE analytics DEFAULT CHARACTER SET utf8mb4 COLLATE utf8mb4_unicode_ci;<br />
	CREATE USER &#39;analytics_rw&#39;@&#39;localhost&#39; IDENTIFIED BY &#39;An@lyt1c$!&#39;;<br />
	GRANT ALL ON analytics.* TO &#39;analytics_rw&#39;@&#39;localhost&#39;;<br />
	FLUSH PRIVILEGES;<br />
	exit;</div>
	</li>
	<li>Open a web browser and navigate to http://DNSorIP/matomo</li>
	<li>Click the Next button on the Welcome screen</li>
	<li>Click the Next button on the System Check screen</li>
	<li>Fill in the database connection form as follows and click the Next button
	<p>Database Server: 127.0.0.1<br />
	Login: analytics_rw<br />
	Password: An@lyt1c$!<br />
	Database Name: analytics<br />
	Table Prefix:<br />
	Adapter: MySQLI</p>
	</li>
	<li>Click Next on the Creating the Tables page</li>
	<li>Enter a Superuser login, password and email &gt; Click Next</li>
	<li>Complete the form to setup the first site to start tracking analytics &gt; Click Next</li>
	<li>Click Next then Continue to Matomo</li>
	<li>Login with the Superuser username and password created earlier</li>
	<li>Welcome to Matomo</li>
</ol>

<h2>Installing Dark Theme (Optional)</h2>

<ol>
	<li>Click the gear icon in the top right</li>
	<li>Select Platform &gt; Marketplace from the left navigation menu</li>
	<li>Change the Show dropdown to Themes and search for Dark Theme</li>
	<li>Find Dark Theme and click the Install button</li>
	<li>Type the admin password to confirm the installation</li>
	<li>Click the Activate Theme button</li>
</ol>

<p>Source: <a href="https://matomo.org/docs/installation/#getting-started" target="_blank">https://matomo.org/docs/installation/#getting-started</a></p>          </div>
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