VERSION was hardcoded to be used as the `VERSION` file from the root
directory, this makes it so that you have the option to overwrite this.
Signed-off-by: Eli Uriegas <eli.uriegas@docker.com>
# note: we _cannot_ add "-e DOCKER_BUILDTAGS" here because even if it's unset in the shell, that would shadow the "ENV DOCKER_BUILDTAGS" set in our Dockerfile, which is very important for our official builds
# to allow `make BIND_DIR=. shell` or `make BIND_DIR= test`