diff --git a/builder/internals.go b/builder/internals.go
index 62fff0701b..c61e5114a6 100644
--- a/builder/internals.go
+++ b/builder/internals.go
@@ -271,6 +271,9 @@ func (b *Builder) runContextCommand(args []string, allowRemote bool, allowDecomp
 
 func (b *Builder) pullImage(name string) (*imagepkg.Image, error) {
 	remote, tag := parsers.ParseRepositoryTag(name)
+	if tag == "" {
+		tag = "latest"
+	}
 	pullRegistryAuth := b.AuthConfig
 	if len(b.AuthConfigFile.Configs) > 0 {
 		// The request came with a full auth config file, we prefer to use that