diff --git a/docs/sources/examples/hello_world.rst b/docs/sources/examples/hello_world.rst
index 1d391f5fb1..448247e572 100644
--- a/docs/sources/examples/hello_world.rst
+++ b/docs/sources/examples/hello_world.rst
@@ -15,8 +15,8 @@ Download the base container
 
 .. code-block:: bash
 
-    # Download a base image
-    docker pull base
+    # Download an ubuntu image
+    docker pull ubuntu
 
 The *base* image is a minimal *ubuntu* based container, alternatively you can select *busybox*, a bare
 minimal linux system. The images are retrieved from the docker repository.
@@ -47,4 +47,4 @@ See the example in action
     </div>
 
 
-Continue to the :ref:`hello_world_daemon` example.
\ No newline at end of file
+Continue to the :ref:`hello_world_daemon` example.
diff --git a/docs/sources/examples/hello_world_daemon.rst b/docs/sources/examples/hello_world_daemon.rst
index 7ca251aec8..7d876329dd 100644
--- a/docs/sources/examples/hello_world_daemon.rst
+++ b/docs/sources/examples/hello_world_daemon.rst
@@ -11,20 +11,20 @@ Hello World Daemon
 
 The most boring daemon ever written.
 
-This example assumes you have Docker installed and with the base image already imported ``docker pull base``.
-We will use the base image to run a simple hello world daemon that will just print hello world to standard
+This example assumes you have Docker installed and with the ubuntu image already imported ``docker pull ubuntu``.
+We will use the ubuntu image to run a simple hello world daemon that will just print hello world to standard
 out every second. It will continue to do this until we stop it.
 
 **Steps:**
 
 .. code-block:: bash
 
-    CONTAINER_ID=$(docker run -d base /bin/sh -c "while true; do echo hello world; sleep 1; done")
+    CONTAINER_ID=$(docker run -d ubuntu /bin/sh -c "while true; do echo hello world; sleep 1; done")
 
-We are going to run a simple hello world daemon in a new container made from the base image.
+We are going to run a simple hello world daemon in a new container made from the ubuntu image.
 
 - **"docker run -d "** run a command in a new container. We pass "-d" so it runs as a daemon.
-- **"base"** is the image we want to run the command inside of.
+- **"ubuntu"** is the image we want to run the command inside of.
 - **"/bin/sh -c"** is the command we want to run in the container
 - **"while true; do echo hello world; sleep 1; done"** is the mini script we want to run, that will just print hello world once a second until we stop it.
 - **$CONTAINER_ID** the output of the run command will return a container id, we can use in future commands to see what is going on with this process.
diff --git a/docs/sources/examples/running_ssh_service.rst b/docs/sources/examples/running_ssh_service.rst
index c2f8b86aca..fa3a2a7ad5 100644
--- a/docs/sources/examples/running_ssh_service.rst
+++ b/docs/sources/examples/running_ssh_service.rst
@@ -34,12 +34,12 @@ The password is 'screencast'
 .. code-block:: bash
 
 	 # Hello! We are going to try and install openssh on a container and run it as a servic 
-	 # let's pull base to get a base ubuntu image. 
-	 $ docker pull base
+	 # let's pull ubuntu to get a base ubuntu image. 
+	 $ docker pull ubuntu
 	 # I had it so it was quick
 	 # now let's connect using -i for interactive and with -t for terminal 
 	 # we execute /bin/bash to get a prompt.
-	 $ docker run -i -t base /bin/bash
+	 $ docker run -i -t ubuntu /bin/bash
 	 # now let's commit it 
 	 # which container was it?
 	 $ docker ps -a |more
diff --git a/docs/sources/use/basics.rst b/docs/sources/use/basics.rst
index 7ce86416dd..a716ab7fa5 100644
--- a/docs/sources/use/basics.rst
+++ b/docs/sources/use/basics.rst
@@ -26,12 +26,12 @@ Running an interactive shell
 
 .. code-block:: bash
 
-  # Download a base image
-  docker pull base
+  # Download an ubuntu image
+  docker pull ubuntu
 
-  # Run an interactive shell in the base image,
+  # Run an interactive shell in the ubuntu image,
   # allocate a tty, attach stdin and stdout
-  docker run -i -t base /bin/bash
+  docker run -i -t ubuntu /bin/bash
 
 Bind Docker to another host/port or a unix socket
 -------------------------------------------------
@@ -52,8 +52,8 @@ For example:
 
    # Run docker in daemon mode
    sudo <path to>/docker -H 0.0.0.0:5555 -d &
-   # Download a base image
-   docker -H :5555 pull base
+   # Download an ubuntu image
+   docker -H :5555 pull ubuntu
 
 You can use multiple -H, for example, if you want to listen
 on both tcp and a unix socket
@@ -62,10 +62,10 @@ on both tcp and a unix socket
 
    # Run docker in daemon mode
    sudo <path to>/docker -H tcp://127.0.0.1:4243 -H unix:///var/run/docker.sock -d &
-   # Download a base image
-   docker pull base
+   # Download an ubuntu image
+   docker pull ubuntu
    # OR
-   docker -H unix:///var/run/docker.sock pull base
+   docker -H unix:///var/run/docker.sock pull ubuntu
 
 Starting a long-running worker process
 --------------------------------------
@@ -73,7 +73,7 @@ Starting a long-running worker process
 .. code-block:: bash
 
   # Start a very useful long-running process
-  JOB=$(docker run -d base /bin/sh -c "while true; do echo Hello world; sleep 1; done")
+  JOB=$(docker run -d ubuntu /bin/sh -c "while true; do echo Hello world; sleep 1; done")
 
   # Collect the output of the job so far
   docker logs $JOB
@@ -95,7 +95,7 @@ Expose a service on a TCP port
 .. code-block:: bash
 
   # Expose port 4444 of this container, and tell netcat to listen on it
-  JOB=$(docker run -d -p 4444 base /bin/nc -l -p 4444)
+  JOB=$(docker run -d -p 4444 ubuntu /bin/nc -l -p 4444)
 
   # Which public port is NATed to my container?
   PORT=$(docker port $JOB 4444)
diff --git a/docs/sources/use/puppet.rst b/docs/sources/use/puppet.rst
index 5606f2a863..b89d95d8fe 100644
--- a/docs/sources/use/puppet.rst
+++ b/docs/sources/use/puppet.rst
@@ -53,13 +53,13 @@ defined type which can be used like so:
 
 .. code-block:: ruby
 
-  docker::image { 'base': }
+  docker::image { 'ubuntu': }
 
 This is equivalent to running:
 
 .. code-block:: bash
 
-  docker pull base
+  docker pull ubuntu
 
 Note that it will only if the image of that name does not already exist.
 This is downloading a large binary so on first run can take a while.
@@ -68,7 +68,7 @@ for exec. Note that you can also remove images you no longer need with:
 
 .. code-block:: ruby
 
-  docker::image { 'base':
+  docker::image { 'ubuntu':
     ensure => 'absent',
   }
 
@@ -81,7 +81,7 @@ docker.
 .. code-block:: ruby
 
   docker::run { 'helloworld':
-    image   => 'base',
+    image   => 'ubuntu',
     command => '/bin/sh -c "while true; do echo hello world; sleep 1; done"',
   }
 
@@ -89,14 +89,14 @@ This is equivalent to running the following command, but under upstart:
 
 .. code-block:: bash
 
-  docker run -d base /bin/sh -c "while true; do echo hello world; sleep 1; done"
+  docker run -d ubuntu /bin/sh -c "while true; do echo hello world; sleep 1; done"
 
 Run also contains a number of optional parameters:
 
 .. code-block:: ruby
 
   docker::run { 'helloworld':
-    image        => 'base',
+    image        => 'ubuntu',
     command      => '/bin/sh -c "while true; do echo hello world; sleep 1; done"',
     ports        => ['4444', '4555'],
     volumes      => ['/var/lib/counchdb', '/var/log'],
diff --git a/packaging/debian/lxc-docker.1 b/packaging/debian/lxc-docker.1
index cc20299fad..b92853f95b 100644
--- a/packaging/debian/lxc-docker.1
+++ b/packaging/debian/lxc-docker.1
@@ -146,7 +146,7 @@ cd docker\-master
 .sp
 .nf
 .ft C
-sudo ./docker run \-i \-t base /bin/bash
+sudo ./docker run \-i \-t ubuntu /bin/bash
 .ft P
 .fi
 .sp
@@ -496,22 +496,22 @@ This is the most basic example available for using docker
 .sp
 This example assumes you have Docker installed.
 .sp
-Download the base container
+Download the ubuntu container
 .sp
 .nf
 .ft C
-# Download a base image
-docker pull base
+# Download an ubuntu image
+docker pull ubuntu
 .ft P
 .fi
 .sp
-The \fIbase\fP image is a minimal \fIubuntu\fP based container, alternatively you can select \fIbusybox\fP, a bare
-minimal linux system. The images are retrieved from the docker repository.
+Alternatively you can select \fIbusybox\fP, a bare minimal linux system. The
+images are retrieved from the docker repository.
 .sp
 .nf
 .ft C
 #run a simple echo command, that will echo hello world back to the console over standard out.
-docker run base /bin/echo hello world
+docker run ubuntu /bin/echo hello world
 .ft P
 .fi
 .sp
@@ -520,7 +520,7 @@ docker run base /bin/echo hello world
 .IP \(bu 2
 \fB"docker run"\fP run a command in a new container
 .IP \(bu 2
-\fB"base"\fP is the image we want to run the command inside of.
+\fB"ubuntu"\fP is the image we want to run the command inside of.
 .IP \(bu 2
 \fB"/bin/echo"\fP is the command we want to run in the container
 .IP \(bu 2
@@ -536,15 +536,15 @@ Continue to the \fIhello_world_daemon\fP example.
 .sp
 The most boring daemon ever written.
 .sp
-This example assumes you have Docker installed and with the base image already imported \fBdocker pull base\fP.
-We will use the base image to run a simple hello world daemon that will just print hello world to standard
+This example assumes you have Docker installed and with the ubuntu image already imported \fBdocker pull ubuntu\fP.
+We will use the ubuntu image to run a simple hello world daemon that will just print hello world to standard
 out every second. It will continue to do this until we stop it.
 .sp
 \fBSteps:\fP
 .sp
 .nf
 .ft C
-$ CONTAINER_ID=$(docker run \-d base /bin/sh \-c "while true; do echo hello world; sleep 1; done")
+$ CONTAINER_ID=$(docker run \-d ubuntu /bin/sh \-c "while true; do echo hello world; sleep 1; done")
 .ft P
 .fi
 .sp
@@ -553,7 +553,7 @@ We are going to run a simple hello world daemon in a new container made from the
 .IP \(bu 2
 \fB"docker run \-d "\fP run a command in a new container. We pass "\-d" so it runs as a daemon.
 .IP \(bu 2
-\fB"base"\fP is the image we want to run the command inside of.
+\fB"ubuntu"\fP is the image we want to run the command inside of.
 .IP \(bu 2
 \fB"/bin/sh \-c"\fP is the command we want to run in the container
 .IP \(bu 2
@@ -766,12 +766,12 @@ Contents:
 .sp
 .nf
 .ft C
-# Download a base image
-docker import base
+# Download an ubuntu image
+docker import ubuntu
 
-# Run an interactive shell in the base image,
+# Run an interactive shell in the ubuntu image,
 # allocate a tty, attach stdin and stdout
-docker run \-a \-i \-t base /bin/bash
+docker run \-a \-i \-t ubuntu /bin/bash
 .ft P
 .fi
 .SS Starting a long\-running worker process
@@ -782,7 +782,7 @@ docker run \-a \-i \-t base /bin/bash
 (docker \-d || echo "Docker daemon already running") &
 
 # Start a very useful long\-running process
-JOB=$(docker run base /bin/sh \-c "while true; do echo Hello world!; sleep 1; done")
+JOB=$(docker run ubuntu /bin/sh \-c "while true; do echo Hello world!; sleep 1; done")
 
 # Collect the output of the job so far
 docker logs $JOB
@@ -803,7 +803,7 @@ docker ps
 .nf
 .ft C
 # Expose port 4444 of this container, and tell netcat to listen on it
-JOB=$(docker run \-p 4444 base /bin/nc \-l \-p 4444)
+JOB=$(docker run \-p 4444 ubuntu /bin/nc \-l \-p 4444)
 
 # Which public port is NATed to my container?
 PORT=$(docker port $JOB 4444)